US says goodbye to cable and welcomes the streaming

US says goodbye to cable and welcomes the streaming

The reality of the market, fortunately, always trumps the companies that exploit it. The ultimate and perfect example of this is the evolution of TV consumption in the United States. 42% of Americans used today payment platforms 'streamed' to see films - 25% payment services and 20% free - compared with 28% who did so in 2009. I.e. After television 'normal' (71%) and the DVD (51%), it is the third channel preferred by the American consumer to see film.

At the same time which increases the preference for consumption via the Internet - is in the PC, console, mobile or tablet-, today there are more people who buy or rent movies than in 2007. I.e. as said year 37% of consumers confessed to not having seen movies, neither purchased nor rented, in six months, in the current study, the figure is reduced to only 19%.

Data which, far from confirm conspiracy theories on 'piracy', taste is not so, that there are consumers willing to pay, and we're in the exact moment of change. At the point where the ecosystem of media consumption begins to tack, really, to the network: 'streaming', libraries, networking, electronic content consumption and advertising 'on line'.

They are not the only figures of the report. There are just as compelling:

-9% of Americans have canceled their accounts of television cable in 2011 and 11% would consider doing so in 2012 - and much younger, more likely to do so.

Compared with 71% who prefer to see their series and 'shows' TV favorite on TV - DVR services 35% and 26% under demand-22% make 'streaming' via the Internet free sites and 21 on the website of the program. Once again, much higher than the figures of illegitimate sites: only 15% opt for video sharing and 4% by P2P pages.

In 2007, only 23% shopped and unloaded digital books compared to 36% who choose to do so today.

-20% of young people between 23 and 28 years read press in the past six months through a 'smartphone' compared to 9% who did so in 2010. And 11% confirms that read news on your mobile is their favorite way of doing it.

With these data, a survey of 2,000 people aged between 14 and 75, it is possible to venture out and say that in 2013 or, as much in 2014, this change, eternal promise and theory, is an undeniable reality. 2012 i.e. when renewed... or die, because years that will be consumer information and entertainment provided that they are of quality and have a price right.